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Miniso: A Japanese-Inspired Variety Store Taking Over the World

An Overview of Miniso

Miniso is a Japanese-inspired variety store chain founded in 2013. The company has over 4,200 stores in more than 80 countries, making it one of the fastest-growing retailers in the world. Miniso's stores offer a wide range of products, including home goods, cosmetics, stationery, and snacks. The company's products are known for their high quality and low prices.

Miniso was founded by Miyake Junya and Ye Guofu. Junya is a Japanese designer, and Guofu is a Chinese entrepreneur. The two men met in 2011 and decided to start a business together. They opened their first store in Guangzhou, China, in 2013. The store was an instant success, and Miniso quickly expanded to other cities in China.

Miniso's Products

Miniso offers a wide range of products, including:

• Home goods (e.g., mugs, pillows, blankets)
• Cosmetics (e.g., makeup, skincare products)
• Stationery (e.g., pens, pencils, notebooks)
• Snacks (e.g., chips, candy, cookies)

Miniso's products are known for their high quality and low prices. The company's products are made from high-quality materials and are designed to last. Miniso also offers a wide range of products at affordable prices.

Miniso's Expansion

Miniso has expanded rapidly since its founding in 2013. The company has opened over 4,200 stores in more than 80 countries. Miniso's stores are located in major cities around the world, including New York, London, Paris, and Tokyo.

Miniso's expansion is due to the company's strong brand and its low prices. The company's products are popular with consumers, and the company's stores are known for their clean and modern design.

Miniso's Future

Miniso is a growing company with a bright future. The company is planning to continue expanding its global presence and to introduce new products.

Miniso's expansion is likely to be driven by the company's strong brand and its low prices. The company's products are popular with consumers, and the company's stores are known for their clean and modern design.

Miniso is a company to watch in the coming years. The company is well-positioned to continue its growth and to become one of the world's leading retailers.

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